Tata Motors launches acti.ev platform: Powering India’s EV Future with Performance, Tech, and Convenience

Tata Passenger Electric Mobility (TPEM) has taken a giant leap forward in the Indian EV landscape with the launch of its first dedicated pure electric vehicle architecture, aptly named acti.ev. Pronounced as “active,” this scalable platform embodies the company’s commitment to offering intelligent, connected, and efficient electric vehicles tailored for the future.

Punch.ev Paves the Way

The inaugural product built on acti.ev is the Punch.ev, a stylish and versatile SUV that promises to set the bar for future TPEM offerings. But Punch.ev is just the beginning. This modular architecture paves the way for a diverse range of electric vehicles across various body styles and sizes, catering to a wider audience.

acti.ev: A Four-Layered Powerhouse:

acti.ev’s groundbreaking performance and functionality stem from its innovative four-layer architecture.

Layer 1: Powertrain

  • Optimized battery pack with cells that meet stringent global standards, resulting in a 10% improvement in energy density.
  • Multiple range options, from 300 km to 600 km, cater to diverse driving needs.
  • Choice of drivetrains – AWD, RWD, and FWD – for optimal performance in different vehicle types.
  • 7.2kW to 11kW on-board charger for AC fast charging, and DC fast charging up to 150kW that adds 100 km range in just 10 minutes.

Layer 2: Chassis

  • Reinforced body structure that meets future safety regulations.
  • Spacious cabin with a flat floor and additional frunk, maximizing passenger and storage space.
  • Lower center of gravity for enhanced driving dynamics and handling.

Layer 3: Electrical Architecture

  • Future-proof and scalable with high computing power and ADAS level 2 capabilities.
  • Ready for ADAS level 2+ for advanced safety and navigation features.
  • 5G-ready for seamless connectivity and future-proof technology integration.
  • Supports Vehicle to Load (V2L) and Vehicle to Vehicle Charging (V2V) technologies.

Layer 4: Cloud Architecture

  • Scalable cloud architecture ensures an enhanced user experience.
  • Arcade.ev, an in-car app suite, offers entertainment and convenience on the go.
  • Cutting-edge connectivity with over-the-air software updates for continuous improvement.

A Paradigm Shift for Indian EVs

acti.ev marks a significant shift in the Indian EV market. It signifies Tata’s commitment to developing not just electric vehicles, but a comprehensive electric mobility ecosystem. With its focus on performance, technology, and convenience, acti.ev has the potential to redefine the driving experience for Indian customers and propel Tata Motors to the forefront of the EV revolution.

Commenting on this aspirational introduction, Mr. Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service, Tata Passenger Electric Mobility Ltd., said, “As leaders of the EV evolution in India, we are proud to enter 2024 with a groundbreaking development in the form of acti.ev – a made-in-India advanced Pure EV architecture that promises to be a trendsetter in the country’s rapidly developing EV market. This architecture has been meticulously designed to enable class leading efficiencies, maximizing space, battery capacity and enhancing the overall driving experience. acti.ev is a global ready, future-facing pure electric architecture that enables the implementation of software oriented features, ensuring that our vehicles are not only technologically advanced but also future-proof.”

“With this, we are doubly excited to announce the unveil of the first product made on this advanced, multi-layered architecture – the Punch.ev. The Punch.ev is our introduction to the next generation of EVs from TPEM. As has been the case with our current portfolio of EV products, we are confident that future products made on the acti.ev architecture will continue to spark delight in our ever growing community.”


Please enter your comment!
Please enter your name here