Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has achieved a milestone of producing 1.5 crore units of the iconic Honda Activa scooter.
The Activa scooter is now a household name and has changed the way Indians ride to accomplish their aspirations. It is also India’s first scooter to attain this landmark. The 1,50,00,000th Activa rolled off from the assembly line of Honda’s scooter only plant in Gujarat.
Celebrating this feat, Mr. Minoru Kato – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Globally developing markets similar to India, especially Thailand and Indonesia have already shifted to scooterization. Now, India is getting scooterized like never before. In just 7 years, scooter segment contribution to total industry has doubled from 16% (in 2009-10) to 32% (in 2016-17). And leading this trend is Activa which single-handedly re-activated the declining scooter segment way back in 2001 & became the Number One selling two-wheeler both in India and the World! Honda believes that there is huge future potential for scooterization, more so in tier-II and tier-III towns. The trust of Indian families has already made Activa the first scooter in history of Indian two-wheeler industry to cross 1.5 crore customers landmark.”
The scooter was introduced in 2001 and managed to sell 55,000 units in its debut year. By 2004 it brought about a total sale of 5,00,000 units. In the next one and a half years, the sales increased and it crossed the 1 Million mark in in Dec 2005.
The second generation was launched in 2009, which contributed to the overall sales figure to reach 5 Million units by June 2012. The company then updated the engine with Honda Eco Technology in 2013 and launched the third generation Activa 3G in 2015.
The 10 million milestone was achieved in July 2015. Honda recently launched the 4th generation Activa 4G and has now produced almost 15 Million units of the scooter. For the first time in 17 years of the Indian automotive history, an automatic scooter overtook all motorcycles to become India’s number one selling two wheeler in 2016-17.
Elaborating on the reason of the success of Activa, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Activa’s phenomenal success and market leadership is in its continuous evolution ahead of times. In 2001, Activa was launched with CLIC mechanism, tyres with patented tuff-up tube, full metal body powered by the automatic 102cc engine. In 2009, it became industry’s first scooter to come with Combi-Brake System with Equalizer (nearly a decade before CBS is set to be mandatory in two-wheelers by 2019), a bigger and more powerful 110cc engine, convenience of tubeless tyres and completely new design. By 2013, the Activa’s heart got powered by the Honda Eco Technology (HET) which took its mileage in the league of commuter motorcycles. In 2015, the third generation Activa 3G became more stylish. 2017 saw the birth of more stylish BS-IV and AHO Activa 4G with convenient mobile charging port. Backed by Increasing customer demand cutting across all ages, genders and geographies; we are confident that Activa will continue to grow as the No. 1 choice of India.”
2017 Honda Activa 4G Image Gallery: