First-Ever Toyota Crown Signia SUV Arrives

Paying homage to its heritage while embracing innovation, Toyota introduced the first-ever Toyota Crown Signia in North America. Serving as the second addition to the U.S. Toyota Crown series, the 2025 Crown Signia represents the nameplate’s venture into the SUV category. With nearly seven decades of Toyota history, the Crown name has established itself as a symbol of excellence and refinement within the Toyota vehicle lineup. The 2025 Toyota Crown Signia is set to contribute to the enduring legacy by offering North American customers a heightened driving experience and top-tier quality within a chic crossover design.

Exclusively featuring the Toyota Hybrid Electric Vehicle (HEV) powertrain with standard On-Demand All-Wheel Drive (AWD), the Crown Signia will be offered in XLE and Limited trims, presenting a blend of refined elegance and unparalleled comfort guaranteed to capture attention. The sophisticated interior boasts textured leather-trimmed seating, exquisite bronze-finished trim, color-matched soft touch panels on doors and dashboard, and a center console equipped with a vertical wireless charger and storage. Adding a touch of modernity, a sizable full-color driver’s display and a floating 12.3-inch Toyota Audio Multimedia touchscreen create a high-tech ambiance akin to a mobile command center.

The 2025 Toyota Crown Signia will be equipped with the Toyota HEV system as standard. Fueled by a 2.5-liter DOHC four-cylinder engine paired with two electric motor generators, this proven technology seamlessly produces 243 combined system net horsepower and boasts a preliminary manufacturer-estimated 36 combined MPG rating. Additionally, the standard Electronic On-Demand All-Wheel Drive system, featuring a dedicated rear electric motor for enhanced traction, comes with the capability to tow up to 2,700 pounds.

The performance essence of the Crown Signia emanates from a blend of factors, including its expansive stance, optional 21-inch wheels, and the distinctive Toyota Hammerhead front end. This front end features a signature DRL, a compact headlight unit, and a geometric lower grille. The sleek roofline and well-designed cabin contribute to its striking and functional silhouette, providing a comfortable interior with a spacious second-row seating that can be folded flat to reveal a cargo area extending 6.5 feet. The model will be offered in five stylish colors—Storm Cloud, Finish Line Red, Oxygen White, Black, and Bronze Age. Both XLE and Limited grades will offer seating options in either Saddle Tan or Black.

With the introduction of the Crown Signia, Toyota is expanding its electrified lineup to include a total of 19 models in the U.S. market. Aligning with Toyota’s multifaceted approach to achieve carbon neutrality goals, the Toyota Crown Signia contributes to the “Beyond Zero” vision, aiming for carbon neutrality across products, services, and operations, while actively seeking innovative ways to positively impact the environment and society.

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Luxurious Comfort in a Class of Its Own

The introduction of the Crown Signia marks the inclusion of a second Toyota Crown model in the U.S. In 2023, the Toyota Crown sedan made a notable return to the U.S. market after a 51-year hiatus. Globally renowned since its debut in 1955, the Toyota Crown has consistently set the bar for innovation and engineering quality within the Toyota brand. It holds the distinction of being the first Japanese car to grace American shores in 1958.

Venturing into new territory, the Toyota Crown Signia enters the crossover SUV category for the first time in its extensive history. The choice of the name “Signia” pays homage to the model’s significance over the years, with this groundbreaking iteration serving as a symbolic testament to the innovation, creativity, and accomplishments of the entire lineup as it strides into a dynamic and forward-looking era.

Manufactured at the Tsutsumi Plant in Aichi, Japan, the Toyota Crown Signia utilizes the Toyota New Global Architecture K (TNGA-K) platform, which is shared with the Crown sedan. Consequently, the Crown Signia seamlessly combines sedan-like driving comfort with SUV versatility. Embracing a crossover design, the 2025 Toyota Crown Signia accommodates five occupants in a highly agile package, riding on 21-inch dark gray metallic colored alloy wheels for the Limited grade and black-accented 19-inch multi-spoke machine-finished two-tone alloy wheels for the XLE.

The TNGA-K platform plays a pivotal role in minimizing noise intrusion into the cabin, mitigating vibrations throughout the steering, floor, and body structure. Toyota engineers dedicated extensive efforts to reduce noise, vibration, and harshness for the Crown Signia, incorporating noise-reducing elements such as acoustic glass on front side windows, a dash silencer, and an engine cover made of acoustic-absorbing materials.

The Crown Signia’s seats are not only comfortable but also stylish, featuring moderate bolsters that cradle front seat passengers and a rear seat design reminiscent of a lounge. The Limited grade offers smooth, high-quality leather-trimmed seats with double stitching, quilting, and fillet piping flowing up to the headrest, exuding a luxurious appearance. Meanwhile, the XLE grade combines fabric and SofTex-trimmed seats, creating a contemporary and modern aesthetic.

The Crown Signia is equipped with standard 8-way power seats for both the driver and passenger. The power driver’s seat in the Limited grade features an auto slide-away function with a memory feature. Enhancing comfort, the available heated and ventilated front seats in the Crown Signia can be adjusted to three different levels. Across all grades, the bronze-finished trim on the dash, console, and steering wheel highlights functional elements such as HVAC controls, the drive mode select button, and audio controls, ensuring easy identification and access.

For an open and airy interior feel, the Limited grade offers an optional fixed glass Panoramic Roof with a retractable shade. The center console up front facilitates seamless connection to personal devices, featuring a vertical wireless charger and three USB-C ports. The cup holder is designed with everyday functionality in mind, incorporating a recessed design to prevent spills toward the shifter side. Additionally, a partition in the middle of the cup holder maximizes utility, accommodating long items like phones, tablets, and wallets.

In the rear, passengers enjoy dedicated air vents, two cup holders, a rear bottle holder, seatback pockets, and two standard USB Type-C ports. The Crown Signia’s cargo space is plentiful, catering to an active lifestyle with features like a tonneau cover and an aluminum scuff plate on the rear deck.

For those requiring additional space for outdoor equipment or luggage, the 60/40 fold-flat second-row seats with an extension panel offer a cargo space extending six-and-a-half feet. The rear power liftgate ensures hands-free operation, and for added convenience, the rear seat release can be accessed from the rear liftgate opening.

Hybrid Technology and All-Wheel Drive Across the Lineup

Expanding its hybrid electric vehicle (HEV) offerings, Toyota introduces the Crown Signia, further reinforcing its commitment to eco-friendly transportation. Classified as a Super Ultra Low Emission Vehicle (SULEV) for passenger vehicle emissions, the Crown Signia employs an Electronically Controlled Continuously Variable Transmission (ECVT) to optimize fuel economy.

In line with the Toyota hybrid tradition, the electric motor enhances low-speed torque, elevating the sensation of everyday acceleration and responsiveness. The Crown Signia allows drivers to customize its performance personality through selectable NORMAL, ECO, and SPORT driving modes.

SPORT mode enhances throttle response, providing a more dynamic driving experience. ECO mode adjusts throttle and environmental logic to assist the driver in maximizing fuel and battery efficiency, while NORMAL mode is well-suited for typical daily driving. Additionally, the EV mode allows for electric-only driving at low speeds and for short distances.

The Electronic On-Demand All-Wheel Drive (AWD) system incorporates a rear-mounted electric motor dedicated to powering the rear wheels when necessary. Operating seamlessly and transparently, it proactively allocates up to 80 percent of driving force to the rear wheels, helping mitigate front wheel slip during initial acceleration. This system also contributes to improved cornering agility by reducing understeer. The torque distribution varies with driving conditions, ranging from 100:0 in constant-speed driving to 20:80 on slippery surfaces. The Multi-information Display and audio system screen provide indications of the torque distribution for enhanced driver awareness.

Cutting-Edge Technology Featuring Toyota Audio Multimedia

The 2025 Toyota Crown Signia is equipped with a standard 12.3-inch color Multi Information Display (MID) and a 12.3-inch touchscreen featuring the latest Toyota Audio Multimedia system. The MID offers a customizable layout based on user preferences, delivering drivers information tailored to their specific driving conditions. Clear and vibrant digital “dials” on the display are easily legible and can showcase a variety of information, including options like a tachometer for performance enthusiasts or an eco-drive mode monitor for those prioritizing maximum fuel efficiency.

Standard across all grades, the Toyota Audio Multimedia System (TAMM) features a 12.3-inch touchscreen with wireless Bluetooth connectivity. Developed by Toyota’s Texas-based Connected Technology team, the system is Over-the-Air Updatable. With an active Drive Connect trial subscription, users can access Intelligent Assistant, Cloud Navigation, and Destination Assist. This enables the system to respond to simple phrases like “Hey Toyota,” activating voice-activated commands for tasks such as searching for directions, locating Points of Interest (with an active Drive Connect trial or subscription), adjusting audio controls, regulating cabin temperatures, and more.

Tailored for an Elevated Audio Experience

The audio system in the Crown Signia is meticulously designed and fine-tuned exclusively for the vehicle, ensuring optimal audio enjoyment. The XLE grade is equipped with a 6-speaker layout, delivering crystal-clear sound. For an even more immersive audio experience, the Limited grade features a standard 11-speaker JBL Premium audio system with a subwoofer powered by an amplifier.

Beyond conventional AM/FM radio, Toyota’s audio systems offer a comprehensive range of connectivity technologies, including wireless Apple CarPlay and Android Auto compatibility. Apple CarPlay provides access to Siri, while Android Auto users can utilize Google Assistant. Across all Crown Signia grades, a SiriusXM Platinum Plan 3-month trial subscription to Satellite Radio and HD Radio is included.

The Limited grade boasts a standard digital rearview mirror with HomeLink universal transceiver, offering the convenience of instantly providing the driver with a wide, unobstructed view from a rear camera with the flip of a switch.

To enhance outward visibility, the Limited grade offers an optional Panoramic View Monitor featuring a 360-degree Overhead View and Curb View, operational during low-speed drive and reverse. For added convenience, the Limited grade comes standard with a Smart Key System that works on all four doors and the rear liftgate, while the XLE grade features a 2-door Smart Key. The Limited grade also introduces Digital Key capability, enabling the use of a smartphone in place of a physical key (Remote Connect trial or subscription required).

Connected Services for Seamless Integration

The Toyota Crown Signia offers an array of connected service capabilities and trial periods:

  • Drive Connect: A one-year trial subscription that encompasses Cloud Navigation with Google Points of Interest (POI) data, Intelligent Assistant with Hey, Toyota, and Destination Assist.
  • Service Connect: A trial subscription of up to 10 years, providing personalized maintenance updates and vehicle health reports.
  • Safety Connect: A trial subscription lasting up to 10 years, offering Emergency Assistance, Enhanced Roadside Assistance, Automatic Collision Notification, and Stolen Vehicle Locator.
  • Wi-Fi Connect: A trial period of up to 30 days or 3GB (whichever comes first) with AT&T Wi-Fi hotspot and Integrated Streaming Apple Music and Amazon Music compatibility (Integrated Streaming requires separate subscriptions to third-party provider services).
  • Remote Connect: A 1-year trial subscription, enabling remote interaction with your vehicle through the Toyota app via your smartwatch. Depending on the grade, this feature allows you to lock/unlock doors, start and stop the vehicle, locate your last parked location, check vehicle status, and monitor guest drivers.

Safety and Convenience Features

The 2025 Toyota Crown Signia will be equipped with Toyota Safety Sense 3.0 (TSS 3.0) as a standard feature. This comprehensive suite of safety and driver assistance technologies comprises:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Tracing Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist

The 2025 Toyota Crown Signia is equipped with additional safety features, including the Blind Spot Monitor with Rear Cross-Traffic Alert and Safe Exit Assist. For an even more advanced safety experience, the Limited grade offers an optional Advanced Technology package, incorporating features such as the Panoramic View Monitor, Traffic Jam Assist, Front-Cross Traffic Alert, and Lane Change Assist.

Ensuring comprehensive safety, the 2025 Toyota Crown Signia boasts eight airbags, including side curtain airbags. The Toyota Star Safety System further enhances safety with features such as Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Anti-lock Braking System (ABS), and Smart Stop Technology (SST).

For an elevated driving experience, the Limited Tech Package introduces advanced functionality like Traffic Jam Assist. This feature, available with an active Drive Connect subscription or trial, facilitates hands-free control of the vehicle’s steering, braking, and acceleration at speeds under 25 mph under specific conditions. Designed for limited-access roadways, Traffic Jam Assist requires confirmation from the driver monitor camera that the driver’s attention is focused on the road for hands-free operation. The Limited grade comes with a 1-year trial subscription for Traffic Jam Assist through the Drive Connect service.

Limited Warranty and Toyota Care

Toyota offers a comprehensive warranty package for the Crown Signia, providing peace of mind and assurance:

  • The 36-month/36,000-mile basic new-vehicle warranty covers all components, excluding normal wear and maintenance items.
  • Additional 60-month warranties extend coverage to the powertrain for 60,000 miles and protect against perforation from corrosion for 60 months, with no mileage limitation.
  • Hybrid-related components, addressing defects in materials or workmanship, are covered for 8 years/100,000 miles from the original date of first use when sold as new.
  • The HV battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

In addition to the warranty coverage, the Toyota Crown Signia is equipped with ToyotaCare, a plan that encompasses normal factory-scheduled maintenance for two years or 25,000 miles (whichever comes first). Furthermore, it includes 2 years of Roadside Assistance, irrespective of mileage.


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