Ather Rizta Zooms into the Family Scooter Segment

Ather Energy has unveiled a game-changer in the Indian electric scooter market – the Ather Rizta. Designed with families in mind, the Rizta prioritizes practicality, comfort, and functionality without compromising on performance or technology.

Designed for Togetherness:

The Ather Rizta sheds the sporty look of its predecessor, the 450X, in favor of a more conventional design. The focus here is on comfort for both rider and pillion. The key highlight is the massive 900mm long seat, claimed to be the largest amongst Indian scooters. This, coupled with the integrated pillion backrest, promises a luxurious riding experience for both. Ather hasn’t forgotten about storage either. The Rizta boasts a cavernous 34-liter underseat compartment and an optional 22-liter frunk, making it perfect for carrying groceries, luggage, or even a small gas cylinder.

Performance Packed:

Powering the Ather Rizta is a mid-mounted PMS electric motor that delivers a quick burst of acceleration, taking the scooter from 0 to 40 kmph in just 3.7 seconds. The top speed is electronically limited to 80 kmph. Ather offers the Rizta in two battery options: a 2.9 kWh battery for the base S variant and a 2.9 kWh or 3.7 kWh option for the Z variant. The range varies accordingly, with the S variant offering 105 km on a single charge, and the Z variants delivering 125 km (2.9 kWh) and 160 km (3.7 kWh) respectively. This surpasses the range offered by the Ather 450X, making the Rizta a compelling choice for longer commutes.

Tech-Savvy Features:

The Rizta inherits several advanced features from the 450X. The base variant gets a “deepview” LCD display, while higher trims boast a 7-inch TFT touchscreen instrument console with Bluetooth connectivity for calls and music. Turn-by-turn navigation and smartphone connectivity are also included. Ather’s latest Ather Stack 6 software takes center stage, offering features like Park Assist, Auto Hold, and multiple riding modes – SmartEco and Zip – to optimize performance for different needs.

Safety First:

Ather prioritizes safety with the Rizta. The Ather Skid Control (ASC) acts as a traction control system, preventing wheel spin during acceleration. The Emergency Stop Signal (ESS) automatically flashes the taillight during hard braking, while Ather FallSafe cuts off the motor in case of a tip-over. The Rizta also has a 400mm wading depth and IP67-rated battery packs for better water resistance.

Ather Rizta Color Options:

The Rizta e-scooter comes in a variety of colors to suit your taste. Choose from sophisticated monotone options like Deccan Grey, Siachen White, and Pangong Blue, or opt for the eye-catching dual-tone variants in Alphonso Yellow, Cardomom Green, Deccan Grey and Pangong Blue.

Ather Stack 6 Gets Smarter:

The launch of the Rizta coincides with upgrades to Ather’s Ather Stack 6 software. All Ather scooter owners benefit from these improvements, which include enabling Coasting Regen for better efficiency and over-the-air updates to ensure compatibility with future features. The Ather mobile app also receives an upgrade with an enhanced dashboard display, improved GPS functionality, and increased stability.

Engaging the Rider:

Ather has revamped the “Ride Statistics” feature into interactive “Ride Stories.” This allows riders to see ride highlights, earn badges for achievements, and share their journeys on social media. Additionally, the Rizta boasts innovative features like WhatsApp integration on the dashboard for reading messages and declining calls without reaching for your phone. It also offers pre-set message replies and live location sharing for enhanced convenience and safety.

Ather Rizta – The New Family Favorite?

With its focus on comfort, practicality, performance, and technology, the Ather Rizta emerges as a strong contender in the family scooter segment. Starting at an attractive price of INR 1.10 lakh (ex-showroom, Bangalore) for the S variant, the Rizta competes with established players like the TVS iQube, Ola S1 Pro, and Bajaj Chetak. With its feature-rich package and focus on family needs, the Ather Rizta is poised to redefine the electric scooter experience in India.

Ather Rizta prices:

  • S 2.9 kWh – INR 1.10 lakh
  • Z 2.9 kWh – INR 1.25 lakh
  • Z 3.7 kWh – INR 1.45 lakh

All prices are ex-showroom, Bangalore


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