In a world where time is of the essence, finding a space for relaxation, connection, and peace can be a challenge. Volvo, a brand renowned for its safety and Scandinavian design, has found the solution: the all-new fully electric premium MPV, the Volvo EM90. This innovative vehicle is not just a car; it’s a sanctuary on wheels designed to provide you with room for life, catering to both family and business needs.
Meeting Diverse Needs
The Volvo EM90 is more than just a car; it’s a testament to Volvo’s ability to innovate and meet the evolving demands of the market. In a rapidly growing multi-purpose vehicle (MPV) segment, the EM90 stands out. This versatile segment has gained popularity, particularly in Asian markets, making it no surprise that the EM90 debuts in China, the world’s largest car market.
This new MPV follows the successful launch of the fully electric EX30 small SUV, highlighting Volvo’s commitment to expanding its offerings and catering to a broader audience. With this new family of electric cars, Volvo is on track to becoming an all-electric car manufacturer by 2030, a significant milestone in their sustainability journey.
Heritage of Versatility
While the MPV segment is new for Volvo, the concept of versatility is deeply rooted in the company’s heritage. The Volvo Duett from 1953, celebrating its 70th anniversary this year, was one of the earliest versatile and spacious cars, predating the formal creation of the MPV segment. The Duett, popular among both families and business owners, served a multitude of purposes, as its name implies – “two cars in one.”
The EM90 draws inspiration from this rich heritage, offering a blend of practicality and versatility for diverse scenarios. Whether you need a comfortable family car or an executive business transport, the EM90 is designed to accommodate your unique needs.
An Important New Segment
The Volvo EM90 enters the premium MPV segment in China, combining a family-friendly interior with executive-level comfort. It caters to those seeking a safe, spacious, versatile, and comfortable premium experience on the move. Its adaptability is a key selling point, as the EM90 transforms from a family vehicle to a sophisticated executive transport with ease.
The exterior of the EM90 is a work of art, setting new standards in the MPV segment. The iconic Thor’s Hammer headlights at the front create a confident and memorable face for the Volvo car. However, the true highlight is the illuminating front design, featuring an illuminated logo for the first time in a Volvo vehicle. Inspired by modern skyscrapers and immersive art, the front exudes high-tech precision.
At the rear, a lit-up wordmark and stylish rear light design contribute to the EM90’s contemporary premium design. The iconic Volvo vertical tail lamps have also evolved, inspired by the modern city skyline. The vehicle is available in four warm exterior colors inspired by the interplay between nature and light.
Impressive Range and Bi-Directional Charging
As a fully electric vehicle, the EM90 boasts an impressive range of up to 738 kilometers under the CLTC testing cycle, thanks to its 116 kWh battery. With a rapid charging time, the EM90 accelerates from 0 to 100 km/h in just 8.3 seconds. What sets it apart is its bi-directional charging capability, allowing you to use the EM90’s battery as a power bank to charge other electric cars and appliances. The electric MPV comes with 19- or 20-inch aero wheels, in which engineering artistry meets aero efficiency to further help optimise driving range.
Safety and Comfort
Safety is at the core of Volvo’s philosophy, and the EM90 is no exception. Equipped with safe space technology and advanced driver assistance systems, the EM90 leverages 96 years of safety expertise. The comprehensive sensor set, including high-definition cameras, surround view cameras, millimeter-wave radar, and ultrasonic radars, ensures your safety on the road.
The EM90 offers exceptional sound isolation and road noise cancellation technology, enhancing your travel experience. The dual chamber air suspension and silent tires provide a smooth ride for all passengers, complemented by a premium sound system with 21 Bowers & Wilkins speakers.
The EM90 is more than just a car; it’s a high-tech sanctuary. Powered by Snapdragon Cockpit Platforms and 5G connectivity, the vehicle offers an outstanding digital experience. A voice assistant, presented in a refreshed Volvo avatar, is at your service inside the 15.4-inch infotainment screen.
Additionally, a high-definition 15.6-inch roof-mounted screen can be used for entertainment or business purposes, supporting mobile screen projection and third-party apps. With the ability to transform the interior into a theater, meeting room, or bedroom, the EM90 adapts to your needs seamlessly.
Over-the-air software updates ensure your EM90 keeps getting better with time, while a digital key and remote functions via the Volvo Cars app provide easy access and control.
The Volvo EM90 is not just a car; it’s a Scandinavian living room on the move. It combines the safety, sustainability, and design excellence that Volvo is known for, delivering a premium experience that meets the demands of modern living. Whether you seek a family-friendly vehicle or an executive transport, the EM90 offers a versatile, spacious, and comfortable solution. With its commitment to safety, sustainability, and well-being, the EM90 is poised to make a lasting impact in the automotive world.