Groupe PSA, during its presentation of FY2018 financial results and the second phase of its strategic plan “Push to Pass” for the period 2019-2021, has announced the Citroen brand for the Indian market. The flagship vehicle, Citroen C5 Aircross SUV, was also showcased at the event, which will be the first product from the brand for the Indian customers. It will be launched before the end of 2020.
The Push to Pass strategic plan is a first step towards the achievement of Groupe PSA’s vision of becoming a global carmaker on the leading edge of efficiency and a benchmark supplier of mobility services.
Groupe PSA says that after introducing the new Citroen C5 Aircross SUV, there will be one new launch every year from 2021 and these new range of products will be launched in India before the rest of the world.
This new programme to be launched in India will come under the name of C Cubed, standing for Cool, Comfort and Clever. Cool to illustrate Citroen’s unique and bold designs, Comfort to highlight approach of a global well-being to make all Citroen easy to use working on ergonomics and connectivity and Clever to be at the heart of the market, developing international highly localised cars to meet customer expectations.
Citroen claims that the C5 Aircross SUV is the most comfortable model in its segment, thanks to the Citroen Advanced Comfort programme. It stands apart through its singular, energetic and assertive attitude. Measuring 4.5m in length, robust and muscular, powerful but free of arrogance, the new model stands out in the SUV segment with its flowing shapes large wheels, higher ground clearance and distinctive roof bars.
The cabin instantly gives an impression of spaciousness, with an emphatically horizontal dashboard and enveloping seats, seating position that gives the feeling of dominating the road, as well as a wide central console and warm materials.
Details about the specifications, feature list and powertrain options will be revealed closer to the launch. The JV between the PSA Groupe & the CK Birla Group will manufacture the new Citroen C5 Aircross at the facility located at Tiruvallur, Tamil Nadu. Production of the powertrains will take place from the PSA – AVTEC Powertrain JV at Hosur, Tamil Nadu.