Tata Motors is gearing up to launch its next-generation urban car. Showcased at the Auto Expo 2018 as the Tata 45X Concept, the company has christened the upcoming premium hatchback as the ‘Altroz’. The production version of this vehicle at the Geneva Motors Show 2019.
The name Altroz has been inspired by the magnificent bird ‘Albatross’. The company hopes that resonating with the characteristics of the Albatross, the Altroz will shine above all its contemporaries with its Agility, Speed, and Efficiency along with best-in-class performance and in-cabin space.
The Altroz will be the first Tata product to be engineered on the new ALFA (Agile Light Flexible Advanced) Architecture. With a lightweight, modular and flexible characteristics, the ALFA architecture has the ability to evolve into a range of modern and youthful vehicles within a short development cycle.
Conceptualized under the IMPACT 2.0 design language, the Altroz aims at reinventing the urban car design with greater emphasis on class-leading connectivity and everyday mobility.
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Announcing the name of this much-anticipated vehicle, Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – “We are extremely elated to announce the name of our upcoming model, which will redefine the premium hatchback segment for the industry. With superlative design elements and a versatile architecture, the Tata Altroz is the perfect amalgamation of futuristic design, advanced technology, class-leading connectivity, thrilling performance and smart packaging. We are excited to introduce this product to our customers and are gearing up for its commercial launch in mid – 2019. With Turnaround 2.0 now in full swing, we aim to continue winning sustainably in the PV segment through such timely product interventions”.
Tata 45X Concept Images:
