Commencing the New Year with a bang, Tata Motors has announced that it is bringing back its iconic brand ‘Safari’ with its forthcoming flagship SUV, (codenamed as the Gravitas). The all-new Tata Safari is expected to be launched on 26th January 2021.
Tata Safari introduced India to the SUV lifestyle and glamourized the segment in India for other players to follow. For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy.
Showcased as a concept at the 89th Geneva International Motor Show (GIMS), the larger version of the Harrier back then was called as the Tata Buzzard. Earlier there was speculation the SUV could be called the Tata Cassini but later it was christened as the Tata Gravitas.
Finally, Tata Motors has decided to bring back the iconic Tata Safari moniker with the launch of the new model. It is expected that the SUV would come in the 6-seat and 7-seat configuration.
Tata Motors says that the new Safari has evolved to satisfy the new age SUV customers, who demand arresting design, unparalleled versatility, plush and comfortable interiors, outstanding performance for a modern, multifaceted lifestyle. It encourages customers to ‘Reclaim their Life’ with its powerful stance, unmatched performance, effortless drivability, luxurious comfort, spacious interiors and new-age connected technology, which make it ideal for both daily commutes as well as an exciting family getaway.
The Safari further builds on the legacy of prestige and outstanding performance by combining Tata Motors’ award-winning Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.