Mahindra & Mahindra has announced that its very first All-New Thar #1 has successfully raised INR 1.11 Crore through an online auction, that witnessed almost 5,500 registrations from nearly 550 locations across the country. Mahindra has matched the amount raised at the auction and the total proceeds of INR. 2.22 Crore will be donated towards COVID-19 relief work.
The winning bid was placed by Mr. Aakash Minda from New Delhi at INR 1.11 Crore, over 4 times the auction reserve price which was set at INR 25 Lakh. The winner has chosen Swades Foundation to receive the entire proceeds from the auction and support COVID-19 relief work.
The hard-fought auction garnered interest among several bidders, including those from big cities and small towns, across every corner of the country. Bidders were spread across locations such as New Delhi, Chikmaglur (Karnataka), Chennai (Tamil Nadu), Ernakulum (Kerala), Medinipur (West Bengal), Rajkot (Gujarat) Ballia (Uttar Pradesh), Pathanamthitta (Kerala), Jorhat (Assam), Tirunelveli (Tamil Nadu), Bhagalpur (Bihar), Bilaspur (Chattisgarh), Ganganagar (Rajasthan), Kohima (Nagaland), amongst several others and they bid actively over a period of 6 days.
To put it in perspective, there were 37 bidders who put their top bid value at more than Rs 50 lakhs and 4 bidders put their top bids at over INR 1 Crore. The total value of the unique top bids by the bidders amounted to INR 35,70,75,000 (Thirty five Crore seventy lakhs seventy five thousand) while the value of all bids received was at INR 105,09,00,000 (Hundred and five Crore Nine Lakh).
The winning bid brings a successful end to the All-New Thar #1 auction. Online registrations for the auction opened on September 19, 2020, while the auction began on September 24, 2020 and concluded at 6pm on September 29, 2020. There were several big bidders for the
The entire idea of the auction was to harness the Thar’s iconic status and popularity, to galvanize the country during this trying time and aid its fight against the COVID-19 pandemic. This is also in line with Mahindra’s philosophy of giving back to the society. The winner will now be able to choose the Thar variant of his choice.
This one of its kind All-New Thar will come emblazoned with the Thar #1 badge, distinguishing the owner as the very first one. Other exclusive and distinguishing features on this All-New Thar #1 will include customized badging on the vehicle which will flaunt the owner’s initials, carry serial number ‘1’ on the decorative plate on the dashboard and leatherette seats.