Datsun India has achieved a new milestone. The company has rolled out its 100,000th car from its manufacturing facility in Chennai in presence of Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd and Colin MacDonald, CEO & Managing Director, Renault Nissan Automotive India Private Limited. The milestone car was a Datsun redi-GO 1.0L in Ruby red color.
“The 100,000th roll out of Datsun is a strong testimony of customer acceptance and their confidence towards our brand, products and value based offerings. On behalf of the Datsun India team I would like to thank all our customers and dealer partners for the commitment towards our brand,” said Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd.
“We are very confident that the future is bright and exciting for the Datsun brand in India. We are confident that our challenger brand positioning, unique product differentiation and best in class cost of ownership will continue to drive the customer’s owning and experiencing our products,” further added Mr. Jerome.
Over the last 3 years, the customer response to Datsun cars has been incredible. Datsun today accounts for more than half of the total sales of Nissan Motor in India and continues to steadily growing. Currently the company’s product portfolio includes the GO, GO+ and redi-GO. More products will be added in the future, one of them being the GO Cross.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese. It is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.