For years, Indian car buyers have hovered on the edge of the electric vehicle revolution. The desire for a silent, zero-emission, and cost-effective daily drive has always been there, but practical barriers like high upfront costs, range anxiety, and charging infrastructure often kept buyers tethered to traditional internal combustion engines (ICE).
That narrative changes now.
TATA.ev has officially pulled the covers off the new Punch.ev, a pioneering vehicle built on its revolutionary architecture acti.ev. Designed to be not just a great EV, but a great primary household car, the new Punch.ev democratizes advanced technology, safety, and comfort features typically seen one or two segments above.
By successfully expanding the appeal of electric mobility to a wider audience, the Punch.ev is built on three key pillars: Electric Beyond Limits, Next-Gen Tech Beyond Limits, and Premium Comfort Beyond Limits. Here is everything you need to know about the electric SUV that is poised to accelerate mainstream EV adoption in India.
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Cracking the Price Barrier with BaaS
Historically, the biggest hurdle to buying an EV has been the initial sticker shock. TATA.ev has tackled this head-on with an aggressively positioned introductory price of ₹9.69 lakh (ex-showroom, Mumbai).
But the real game-changer is the introduction of the Battery-as-a-Service (BaaS) financing model. Buyers can now drive home the Punch.ev for an initial cost of just ₹6.49 lakh, paying a battery EMI of ₹2.6 per kilometer. This dual-loan finance product brings the upfront cost of the Punch.ev to near parity with popular petrol-powered hatchbacks, making the switch to electric an absolute no-brainer for budget-conscious families.
Electric Beyond Limits: Range and Charging You Can Trust
Range anxiety is the second major mental block for new EV buyers. TATA.ev has engineered the Punch.ev to ensure you spend more time driving and less time worrying about the next plug point.
- Meaningful Battery Options: The vehicle offers a larger 40kWh Battery. This translates to a real-world C75 range of ~355 Km. The vehicle also boasts an ARAI Certified Full Charge Range of 468 km. For strictly city commuters, there is also a 30 kWh Battery Pack with an estimated ~275 Km of real-world range.
- Express Charging: Long road trips are now effortless. The Punch.ev features 1.5C Fast Charging that tops up 135 Km of real-world range in just 15 minutes.
- Rapid Battery Top-Ups: Using a 65 kW DC fast charger and above, you can charge the vehicle from 10% to 80% in 30 Mins. Alternatively, it can charge from 20% to 80% in 26 Mins.
- Smart Regeneration: Multi-Mode Regen with Paddle Shifters allows drivers to capture kinetic energy during deceleration, charging the battery on the go.
- Unmatched Warranty: First-time EV owners are granted ultimate peace of mind with a Lifetime HV battery pack warranty for the 40 kWh battery pack.
Next-Gen Tech: An Entertainment Hub on Wheels
The modern car buyer expects their vehicle to be as connected as their smartphone. The Punch.ev delivers a tech suite that transforms the cabin into a digital oasis.
- Immersive Displays: The dashboard features a 26.03 cm HD infotainment system by HARMAN. Drivers also get a 26 cm (10″) Digital Cockpit that is fully reconfigurable with Multi view.
- Non-Stop Entertainment: The Arcade.ev app suite comes with 27 apps. Whether you are waiting at a charging station or picking up the kids, you can stream Video – Amazon Prime Video; Disney+Hotstar, or play Games – BB Racing.
- Seamless Connectivity: The vehicle supports Multiple Voice assistants support -Alexa, Siri, Google Assistant, “Hey Tata”. It also features Over the air (OTA) updates.
- Smarter Visibility: Navigating tight Indian streets is a breeze thanks to the 360∘ surround view camera system and the Blind Spot View monitor.
Premium Comfort Meets SUV Capability
Despite its compact footprint, the Punch.ev refuses to compromise on luxury or performance. It brings features previously reserved for luxury sedans into the sub-compact SUV space.
- Cabin Luxury: Passengers can sink into Plush Leatherette Ultra Comfort Seats while enjoying Ventilated Front Seats. The cabin air is kept fresh with an onboard Air Purifier.
- Airy Environment: The Voice Assisted Electric Sunroof adds a premium, airy feel to every drive.
- Practical Space: Family trips are fully supported by a generous 366L Boot space.
- True SUV DNA: The vehicle features a High Ground Clearance of 195 mm and Command Driving Position. In Sport Mode, the 40kWh persona accelerates from 0 to 100 km/h in 9 Sec.
- Uncompromised Safety: The vehicle includes 60+ Safety Features. Essentials like 6 Airbags, ESP, ISOFIX come as standard.
Personalize Your Drive: Stunning Color Options
A car is an extension of your personality, and the new Punch.ev ensures you make a statement on the road. The vehicle is available across three distinct personas: Empowered (Dual Tone), Adventure (Single Tone), and Smart (Single Tone).
Buyers can choose from a vibrant palette of striking colors to match their style:
- Pristine White
- Fire Grey
- Bengal Rouge
- Supernova Copper
- Caramel
- Empowered Oxide
- Fearless Yellow
The Final Verdict: Is it Time to Switch?
With a rapidly expanding charging ecosystem boasting over 2.3 lakh charging points across 1,500 cities, the infrastructure is finally ready to support the electric shift. By combining a 355 km real-world range, lightning-fast 15-minute charging top-ups, a lifetime battery warranty, and an ingenious BaaS pricing model, the new TATA Punch.ev dismantles every argument against EV ownership. It isn’t just a step forward for TATA.ev; it’s a giant leap for the everyday Indian car buyer.
