Imagine slipping into the driver’s seat of the future, only to find it feels remarkably, beautifully human.
In the tech-centric heart of San Francisco, Ferrari unveiled the interior design of its visionary new full-electric sports car. They call it the Ferrari Luce. The name, meaning ‘light’ or ‘illumination’ in Italian, signifies the brand’s unwavering focus on the future. But as the marque explains, “Luce is more than a name. It is a vision”. It represents a philosophy where electrification is a means, not an end. Following the unveiling of its underlying technology in Maranello in October 2025, this interior reveal gives us our first tangible look at an entirely new chapter in Ferrari’s history.
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The Tactile Rebellion
In an era where electric vehicles are increasingly dominated by massive touchscreens, Ferrari chose a distinctly different path. For five years, the automaker has been collaborating with LoveFrom, the creative collective founded by design legends Sir Jony Ive and Marc Newson. Together, they deliberately defied convention.
Instead of a sterile digital landscape, the Luce’s interface features precision-engineered mechanical buttons, dials, toggles, and switches. The design team prioritised physical controls that invite touch and engagement, creating a compelling connection between driver and car. It is an environment conceived as a single, clean volume, with forms simplified and rationalised in the service of driving.
The Ritual of the Drive
Starting the Ferrari Luce is designed to be theatrical and memorable. The ritual begins with the key; a unique, tactile object made from Corning Gorilla Glass. In an automotive first, the key features a specially developed ‘E Ink’ display that only uses power during colour changes.
As you insert the key into its dock on the central console, a carefully choreographed sequence initiates: the key’s colour switches from yellow to black, seamlessly integrating with the console’s glass surface. Simultaneously, the control panel and binnacle light up, heightening anticipation and signalling the transition from stillness to motion.
Craftsmanship at the Helm
At the centre of this experience is the steering wheel. Paying homage to Ferrari’s rich heritage, its simplified three-spoke form reinterprets the iconic 1950s and 60s wooden Nardi wheel. It is manufactured from 100% recycled aluminium, featuring an intentionally exposed structure that showcases the material’s strength and finish. Comprising 19 CNC-machined parts, it weighs 400 grams less than a standard Ferrari steering wheel.
The controls, organised into two analogue modules echoing Formula One single-seaters, were perfected over 20 evaluation tests with Ferrari test drivers to ensure the most harmonious mechanical and acoustic feedback.
Displays and Micro-Engineering
The driver’s binnacle is another masterpiece of thoughtful innovation, mounting an instrument cluster directly on the steering column for the first time in a range Ferrari. Moving in sync with the wheel, it features two overlapping OLED displays developed with Samsung Display’s engineers. Three strategic cutouts in the top panel reveal information generated by the display behind it, creating a fascinating visual depth that captures the eye.
Meanwhile, the central control panel sits on a ball-and-socket joint, allowing it to be oriented towards either the driver or the passenger. It houses a micro-engineered multigraph featuring a proprietary movement with three independent motors. Protected by Corning Gorilla Glass, three anodised aluminium hands glide over a minimalist dial, gracefully transitioning between clock, chronograph, compass, and launch control modes.
Even the shifter is a technical work of art. Crafted from Corning Gorilla Glass, it features laser-etched holes half the width of a human hair to deposit ink with perfect uniformity.
Illuminating the Path Ahead
The interior of the Ferrari Luce offers a new choice for enthusiasts; one that honours the past while fiercely embracing the future. It is an authentic Ferrari experience built for a world where interaction is increasingly meaningful. With the third and final phase of the launch, including the exterior reveal, set to be hosted in Italy in May 2026, the anticipation is only building. Because leading means illuminating the path ahead and Luce embodies exactly that mindset.
