The automotive landscape is shifting rapidly toward electrification, but for many enthusiasts, the transition often feels like a trade-off between soul and sustainability. Mazda’s latest announcement seeks to bridge that gap. On January 9, 2026, at the Brussels Motor Show, Mazda officially unveiled the MAZDA CX-6e, a new battery electric vehicle (BEV) designed to bring the brand’s storied driving dynamics into the electric era.
This release isn’t just a new model; it’s a strategic expansion of Mazda’s “Multi-Solution Approach” to global mobility.
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A Collaborative Approach to Innovation
The CX-6e is the second model born from Mazda’s strategic collaboration with Chongqing Changan Automobile Co., Ltd.. It follows the successful launch of the MAZDA 6e sedan, which has already found a strong foothold in the European market with over 7,000 units sold since last September.
By leveraging Changan’s established electrification and intelligent technologies and infusing them with Mazda’s design DNA, the CX-6e aims to offer a “best-of-both-worlds” experience.
Design Philosophy: “FUTURE + SOUL MODERN”
Mazda has always been celebrated for its aesthetic “Kodo” design language. The CX-6e evolves this further under a new concept: FUTURE + SOUL MODERN. The goal is to blend sculptural beauty—the “soul”—with the clean, advanced look of modern technology. The result is a crossover SUV that looks as dynamic as it feels to drive.
Engineering “Jinba-ittai” for the Electric Era
For Mazda, a car is more than a tool for transportation; it is an extension of the driver. This is encapsulated in the term Jinba-ittai (human-machine unity).
While many EVs focus solely on 0–60 mph times, Mazda has focused on the nuances of the driving experience:
- Market-Specific Tuning: Handling and ride comfort for the CX-6e have been specifically optimized to meet the high-performance preferences of the European market.
- Intelligent Cabin Tech: The vehicle features a suite of advanced technologies, including voice and gesture recognition, to ensure the driver stays connected without being distracted.
- Enhanced Safety: Beyond standard Advanced Driver Assistance Systems (ADAS), the CX-6e offers digital side mirrors to improve visibility and safety in varying conditions.
Importantly, Mazda states that the CX-6e’s handling and ride comfort were optimized specifically for European preferences. That suggests regional suspension tuning, steering calibration, and road feel adjustments rather than a one-size-fits-all setup.
What the Mazda CX-6e Actually Is
The Mazda CX-6e is a battery electric crossover SUV, positioned above traditional compact EVs but not chasing luxury-brand pricing territory.
It builds on the MAZDA EZ-60, first shown in Shanghai, and becomes the second globally introduced EV from Mazda’s collaboration with Chongqing Changan Automobile Co., Ltd., following the Mazda 6e sedan.
That collaboration matters. It allows Mazda to:
- Accelerate EV development without abandoning its core engineering values
- Focus internal resources on design, driving dynamics, and human-machine integration
- Adapt EVs more precisely for different markets
This is not badge engineering. Mazda is using a shared EV foundation but tuning the final product heavily for regional expectations.
Intelligent Technology That Serves the Driver, Not Distracts Them
The CX-6e includes a suite of intelligent features designed to improve everyday usability, not just impress on a spec sheet:
- Voice recognition for hands-free interaction
- Gesture controls to reduce touchscreen dependence
- Advanced driver assistance systems focused on safety
- Digital side mirrors (market and grade dependent)
What matters here is restraint. Mazda historically avoids overloading drivers with gimmicks. Based on the brand’s recent interior philosophy, expect these systems to be integrated thoughtfully rather than aggressively.
This aligns with Mazda’s broader “Radically Human” ethos – technology exists to support the driver, not replace them.
Why Mazda Is Betting on a Crossover EV Next
The timing of the CX-6e is not accidental.
Mazda’s 6e sedan, launched in Europe in September, has already sold over 7,000 units. That is a strong result for a mid-size electric sedan in a market increasingly dominated by SUVs.
The CX-6e builds on that momentum by addressing:
- Higher ride height preferences
- Family practicality
- Lifestyle flexibility for urban and suburban drivers
In other words, the CX-6e is Mazda going where real EV demand is headed, not where early adopters have already been.
Global Rollout and Availability
The CX-6e is positioned as a versatile solution for diverse lifestyles, with a rollout strategy focused on high-demand regions.
| Region | Expected Launch |
| Europe | Summer 2026 |
| Australia | Late 2026 |
| Other Markets | Planned following initial launches |
Why It Matters
The introduction of the CX-6e signals that Mazda is serious about its “Radically Human” core value. Rather than rushing a generic EV to market, they have taken the time to ensure that the transition to electric power doesn’t come at the cost of the “Joy of Driving”.
As the brand continues to expand its battery EV lineup, the CX-6e stands as a testament to how traditional automotive craftsmanship can successfully merge with next-generation intelligent technology.
