Mahindra & Mahindra, India’s leading SUV manufacturer, has just revealed its most ambitious future vision yet. On August 15, 2025, the company pulled the wraps off four striking SUV concepts: Vision.S, Vision.T, Vision.SXT, and Vision.X; all built on its brand-new NU_IQ modular, multi-energy platform. With production slated to begin in 2027, this unveiling marks the beginning of what Mahindra calls a “no-compromise era” of mobility, designed to meet the needs of both Indian and international markets.
The showcase wasn’t just about futuristic sheet metal. It’s a statement of intent – a global blueprint for premium SUVs that blend cutting-edge design, versatile engineering, and intuitive technology.
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NU_IQ Platform: Engineering Without Compromise
At the heart of Mahindra’s Global Vision 2027 lies the NU_IQ platform, a ground-up modular architecture engineered to cover a wide range of use cases and customer needs.
Key Highlights of NU_IQ:
- Multi-Energy Capability: Designed to support multiple powertrains – from internal combustion engines (ICE) to hybrids and full electrics.
- Flat-Floor Innovation: The industry’s first flat-floor ICE SUV design moves from drawing board to production reality.
- Adaptability at Scale: Accommodates multiple body styles (“top hats”), front- and all-wheel drive setups, and both left- and right-hand-drive configurations.
- Lightweight + Safe: Engineered for class-leading safety while keeping weight in check.
- Global Market Readiness: Tailored for both India and demanding international markets.
R Velusamy, President of Automotive Business (Designate), described NU_IQ as “a bold step into a new era that frees customers from compromises and puts premium SUVs squarely in the mainstream.”
HEARTCORE Design: The Next Evolution
Mahindra’s design language has been redefined under its HEARTCORE philosophy, which now takes a futuristic twist with these four SUVs. The core theme – “Opposites Attract” – emphasizes contrasts: toughness balanced with sophistication, futuristic tech wrapped in timeless cues.
Designed Across Two Continents:
- Mahindra India Design Studio (MIDS), Mumbai
- Mahindra Advanced Design Europe (MADE), Banbury, UK
Pratap Bose, Chief Design & Creative Officer, explained that the new design direction aims to “create an emotional bond between people and their vehicles” while inspiring confidence and adventure across any terrain.
The Four Global Concepts: Vision.S, Vision.T, Vision.SXT, Vision.X
Each of the four SUVs represents a unique character while staying true to Mahindra’s DNA.
- Vision.S – Sporty Solidity, designed for enthusiasts who value dynamic performance and expressive design.
- Vision.T – Born Iconic, blending heritage with modernity, aimed at creating an instantly recognizable SUV identity.
- Vision.SXT – Another “Born Iconic” entry, emphasizing versatility, luxury, and everyday usability.
- Vision.X – Sculptural Athleticism, a futuristic and athletic design meant to push SUV proportions forward.
These concepts, developed at Mahindra Research Valley, reflect Mahindra’s intent to make luxury-class SUVs accessible to a wider audience.
Technology & UX: Sci-Fi Meets Intuitive
Beyond hardware and design, Mahindra is banking on NU_UX – its next-gen integrated domain architecture. This tech framework promises futuristic yet intuitive interfaces that make advanced safety, infotainment, and connectivity feel natural.
The aim: bring “sci-fi today” into everyday driving while ensuring seamless user experiences.
Freedom Reimagined: A Global Strategy
Nalinikanth Gollagunta, CEO of the Automotive Division, described the NU_IQ initiative as a disruption of “white spaces” in the industry – filling gaps that competitors haven’t addressed. This includes everything from offering command seating and class-leading boot space to ensuring that Indian and global buyers alike experience no compromises in their SUV choices.
With production beginning in 2027, Mahindra’s vision is clear:
- Deliver premium SUVs that rival global benchmarks.
- Expand aggressively into Left-Hand-Drive markets, taking the Indian brand deeper into Europe, North America, and beyond.
- Redefine personal mobility through a combination of design, performance, and adaptability.
A New Era for Mahindra SUVs
Mahindra’s Vision 2027 marks more than just the unveiling of four futuristic SUVs. It’s a bold statement about where the brand is heading – into a future where Indian engineering and design compete with the world’s best.
With its NU_IQ platform, HEARTCORE design evolution, and a no-compromise product strategy, Mahindra is positioning itself not just as India’s SUV leader, but as a formidable global player. The countdown to 2027 has begun, and if these concepts are any indication, the SUV market is in for a shake-up.
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